How to Attract and Convert New Customers through Your Website
Inbound marketing is all about attracting the right leads and converting them into new customers through your website. All of your SEO efforts, campaigns, ads, and content is supposed to lure in quality leads to your website, where you can then turn them into paying customers. But sometimes this is easier said than done. If you’re not doing the right things, bringing in the right traffic, or using effective conversion methods, you might not see the big increase in sales that you’ve hoped to see. There’s still hope, though. Just follow these strategies and you’ll be sure to see higher profits through increased lead generation and conversion. Identify Your Buyer Personas A critical first step to seeing results is identifying your buyer personas. The key to website traffic isn’t quantity, it’s quality. You only want to attract leads that are qualified—that are interested in what you’re selling. If you haven’t identified your buyer personas, you’re probably focusing on the wrong...