How to Attract and Convert New Customers through Your Website

 Inbound marketing is all about attracting the right leads and converting them into new customers through your website. All of your SEO efforts, campaigns, ads, and content is supposed to lure in quality leads to your website, where you can then turn them into paying customers. But sometimes this is easier said than done. If you’re not doing the right things, bringing in the right traffic, or using effective conversion methods, you might not see the big increase in sales that you’ve hoped to see.


There’s still hope, though. Just follow these strategies and you’ll be sure to see higher profits through increased lead generation and conversion.

Identify Your Buyer Personas

A critical first step to seeing results is identifying your buyer personas. The key to website traffic isn’t quantity, it’s quality. You only want to attract leads that are qualified—that are interested in what you’re selling. If you haven’t identified your buyer personas, you’re probably focusing on the wrong audience, and that’s going to make it almost impossible to convert your leads.

The more you know about your target audiences, the better you can target them. Get as detailed as you can—age, job title, biggest challenges, location, salary range, marital status, hang-out spots online, contact method preferences, etc.

Research Appropriate Keywords

When it comes to SEO, your choice of keywords will be critical to your success at attracting new customers. You need to think of words and phrases that your buyer personas will type into the search bar when looking for information about products, services, or companies just like yours. The best keywords will have a monthly volume of at least 50 and competition under 6. Long-tail keywords are typically more targeted and successful than single words when it comes to attracting the right type of traffic.


Read more: How I searched and found a company that delivers goods from China


Get Active on Social Media

People will find your website through the use of SEO, but you need a multi-pronged approach for better lead generation, which is why getting active on social media is so important. It’s an excellent way to promote your content and your brand in order to increase brand awareness and drive traffic to your site. Use the right social media platforms for your business, share content that intrigues and entices them, and start interacting on a personal level by sharing thoughts, answering questions, and replying to reviews.

Create Case Studies, Add Reviews, Integrate Testimonials

If your web visitors don’t trust you—if you haven’t proven that you’re credible—they’re not going to convert into new customers. Their fear of buyer’s remorse will be too high that they won’t purchase. Adding case studies, reviews, and testimonials can boost your credibility and establish trust. Visitors will feel that, if others have been satisfied by your products or services, that they will be too. Back up your claims with proof.


Read more: Is It Working? The Role of KPIs in ERP Success


Create Calls to Action

You have to make it crystal clear exactly what you want your visitors to do by adding calls to action. If you want them to purchase something, call for a consultation, download an ebook, or hire you, you need to tell them to do so. You’d be surprised how just asking your visitors to do something specific can prompt action. Your calls to action should have an eye-catching design, copy that entices, a clear value proposition, and a dedicated landing page for best results.

Gather Email Addresses

Getting website visitors’ email addresses is critical to conversion. Once you have a way to contact them, you can nurture them into becoming new customers. Offering content downloads in exchange for email addresses and getting visitors to sign up for your newsletter are great ways to get their contact information, so you can start your lead nurturing campaign that will eventually convert them into new customers.


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