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If you plan to optimize a website or wish to run AdWwords, keyword research should be the foundation for your successful online presence. This can help you to identify the potential keywords for your SEO and PPC Campaigns. Moreover, it provides you with ideas in modifying content for better prospects. There are many keyword tools available to help you perform keyword research efficiently. Among this you can find WordTracker, which is a paid one and Google AdWords keyword tool, which is available for free. Depending upon your budget you can use either of them. However, if you are running tight on budget and optimizing your website for Google then you can directly use the free Gooogle AdWords Keyword tool. Following are the three tactics that help to improve your keyword list. Strategy #1: Use keywords which you are already ranking for The best place to begin the search is by using the analytics tool. Find out the list of keywords that help people to find your website. Use this...

  Whether you are a long-time small business owner or are just getting your feet wet running things, you may or may not have a firm grasp of SEO marketing. In either case, I can speak from experience in telling you that one of the ultimate negatives that can befall your company site is having stale marketing content for all eyes to see. Along with a bad public perception of your site if your content is outdated, it also proves unfriendly to search engines. Sites I have worked with over the years generally try and update their content on a daily basis or every other day. Posting an article here and an article there quite simply will not cut it. If you are unsure of whether or not the approach you are taking to adding marketing content to your site is correct or not, consider the following: Strategy matters While most companies have some form of marketing strategy in place, it is not uncommon for smaller businesses to do things on the fly at times, be it budgetary or other const...